Recent sales data from journals published by the Institute Checker Circulations, for March, shows a decline in sales over the same month last year. While Clarín and La Nación dropped, especially on the Sunday, People's Daily got through the crisis on Sunday but not the week.
In all cases
sales rose compared if taken as February, but the explanation is logical: February is the second month vacation and the activity is lower than in March, the first month of the year with full activity. For Clarin, in the Sunday edition had a significant drop in sales of around 79,173 copies.
sales rose compared if taken as February, but the explanation is logical: February is the second month vacation and the activity is lower than in March, the first month of the year with full activity. For Clarin, in the Sunday edition had a significant drop in sales of around 79,173 copies.
complete in the weekly edition, always in comparison with March last year, the decline in sales was 35,942 copies. Compared with February of this year, the second month of summer to complete work the first month, a rise was recorded sales of 12,000 copies on Sundays and 8,000 during the week.
The Nation also had a contraction in sales in the month of March in the year compared to 2008: 10,025 in the Sunday edition in 7721 and completed weekly. Compared with February this year by the same issues of seasonality, there was an increase in March 5000 and 3,000 on Sundays during the week. The People's Daily was again the exception.
While most of the print media is in crisis, both locally and internationally. People's Daily on Sunday sales increase in March in comparison with 2008 in 1849 copies. The full weekly edition was not so lucky: low, slightly, 897 compared ejemplares.Con to February, in March there was an increase of 3,000 on Sunday and nearly 2,000 on weekdays.
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